AC and HVAC
- Systems 7+ years old flagged for replacement outreach
- Pre-season tune-up campaigns
- No-charge inspection offers
- Maintenance plan renewals
About Service ProCall
Your phones and your customer list, run as a profit center
Service ProCall works only with AC, plumbing and electrical companies. We lead with equity mining: calling the customers you already have and booking visits your technicians can sell. Then we cover the phones, work new leads fast and give you the software to run it all.
3trades: AC, plumbing and electrical. Nothing else.
20+years running outsourced call centers
5,000+customer campaigns run
70–80%of the visits we book are kept, because every booking is verified with the homeowner
Our focus
Three trades and nobody else
We don't split our attention across industries. Every agent, script and standard is built for home service work.
Our schedulers are trained on tonnage, efficiency ratings, water heater life and panel capacity before they make a live call. When they reach your customer, they sound like someone who knows the trade, because they were trained for it.
They book straight into the software you already use, the same way your own team does, so there's nothing to re-enter and nothing to switch.
Plumbing
- Water heaters 10+ years old flagged early
- Customers lapsed 12 to 24 months won back
- Maintenance agreement renewal calls
Electrical
- Older panels flagged for upgrade outreach
- Whole-home safety inspection offers
- Storm-readiness campaigns: surge and generators
How we think
A profit center, not a cost center
Most call centers are bought to cut cost: shorter calls, fewer people, a report after the month closes. We're hired to add revenue. That's why we lead with equity mining.
A cost-center call center
- Goal: handle calls cheaply and quickly
- Measures calls taken and hours staffed
- Works the leads you buy, at the price you pay for them
- Reports activity after the month is over
- Success means a smaller phone bill
Service ProCall
- Goal: put your technicians in front of buyers
- Manages dials, contacts, bookings, shows and sold jobs every day
- Starts with the customers you already own, at under $2 a lead
- Flags a campaign that drifts before the next billing cycle
- Success means sold jobs and a fuller board
Why equity mining comes first
Your database is an asset you already paid to build. Thousands of past customers trust your name, and many have equipment getting close to replacement. Most companies never call them back.
We work that list in a set order: aging equipment, lapsed service and lapsed agreements. We offer a no-charge inspection so homeowners say yes, verify every booking in the homeowner's own words, and put the visit on your board in the slots your team can actually run.
Paid non-branded leads for HVAC and plumbing run about $104 to $183 each on 2026 industry benchmarks. A lead from your own list costs a fraction of that, and the customer already knows who you are.
How leading companies solve the same problems · How it ends the shoulder season
Illustrative: one scheduler, one month
- 6,000dials
- 1,000live conversations
- 200visits booked
- 150visits kept
- 30–45sold jobs
About $105,000 to $157,500 in sales at a $3,500 average ticket.
Planning figures: 15–30% of conversations book, 70–80% of bookings are kept and technicians close 20–30%. Of the homeowners who don't buy that day, an estimated 15–20% call back within 90 days. An example, not a guarantee; results depend on your list, market and field team.
Case study
$8–10 million a year inside a $100 million contractor
A residential home services contractor with nearly $100 million in annual revenue earns $8–10 million a year from equity mining and the no-charge visit. It engaged Service ProCall to build the campaign. The company's name is withheld.
$8–10Ma year from equity mining and the no-charge visit
8–10%of the company's total revenue
7Service ProCall schedulers working the database every business day
$620K–$990Kin campaign revenue in a typical month
How the operation is built
- Seven schedulers who only call the customer database and book straight into the contractor's field service software
- A database sorted by equipment age, repair history and last contact
- Visits booked only into slots the field team can run
- Trained in-home presenters using one checklist and one options presentation
- Financing on every quote, so a $12,000 replacement can be a same-day decision
- A daily scoreboard by scheduler and technician
Why a $100 million company still runs it
At that size most revenue comes from inbound calls and advertising. Equity mining earns its place because it's the most controllable line: it fills the schedule on slow days, reaches existing customers before competitors do and costs far less per sale than buying leads.
In peak summer months the company's pay-per-click cost climbed to nearly $200 a lead. Instead of raising bids, it scaled outbound before the peak, filled the board from its own database first and pulled paid search back to true emergencies and its best terms.
Most of the revenue is sold at the visits the schedulers book. The rest comes from what those visits create: memberships that renew and feed next year's list, repairs when a replacement isn't needed, and quotes accepted in the weeks after.
You don't need to be a $100 million company to run this. Sized to your own field team, the same campaign adds a predictable revenue line. Results vary by database, market and field capacity.
What we do
Services, built to work as one system
We call it the Total Revenue System. Equity mining is the foundation, and our OPEX standards (training, scripts, measurement and quality review) hold every part of it to the same bar.
Equity mining
We work your past customers by equipment age, lapsed service and lapsed agreements, and book visits straight onto your board. Our programs start at $1,500 a month.
How it worksNo-charge visits
A real inspection of one home system at no cost to the homeowner. It lowers the barrier to yes, and the sales it creates pay for every visit.
Get the playbookInbound call coverage
Shared inbound, a dedicated agent or shift coverage for overflow, lunch hours, nights and weather surges. Average answer in 20 seconds or less, under 3% abandoned.
Coverage optionsNew-lead response
Leads from your ads, forms and mailers worked within minutes, with a 60-second average target during coverage hours.
Why minutes matterQuality on every call
Every call is recorded and scored, and the top and bottom 5% are reviewed with agents every week. Reports show dials, bookings, shows and sold jobs.
Compliance and trustProCall Field software
Optional field service software for dispatch, the field day, estimates and payments. Our services work with the software you already have.
Try it free for 14 daysHow we start
- Database equity auditWe look at your customer records and show, in dollars, what's sitting in them.
- Dispatch alignmentWe map your zip codes and the open slots your team can run.
- 30-day pilotOne dedicated scheduler runs live, so you see kept visits and sales before committing further.
Why we exist
Generic call centers have underserved home service companies, with poor scripts, slow follow-up and no feel for the seasons.
Service ProCall was founded by call center veterans to fix that. We built our processes around the rhythms of AC, plumbing and electrical work, and we work as a partner, building a custom revenue plan for each client.
We also publish this site, because owners deserve straight numbers and practical guidance whether they ever hire us or not.
Leadership
Don Queen
Founder & CEO
Don has spent more than 20 years as an owner-operator of outsourced call centers, with over 5,000 customer campaigns behind him and a technical background in contact center systems.
In 2006 he founded what became a leading outsourced call center for the automotive industry, growing it to 250 employees and more than 2,000 active clients within five years. He later expanded into home services, working with operators nationwide who had valuable customer lists and no scalable way to work them. Service ProCall's processes, training and campaign frameworks come from those 20 years.
Book a call with DonWhat we stand behind
Your numbers decide
Results are measured on your own job data, not our spreadsheet.
You own the customer
We use your data only to do the work. We never use it to train models or build competing products.
Clear lines
We drive the phone and the booking. You drive the truck and the close.
See what's in your customer list
Book a free 30-minute database equity audit with Don, or learn more at serviceprocall.com.