AC · Plumbing · Electricalby Service ProCallFree trial

The PACE club

Plumbers, AC, Electrical

A free club for owners and operators who want to set the pace in their market. Practical plays, honest numbers and other people who do what you do.

Join PACETake the Scorecard
The PACE BriefSample issue

The number

Owners guessed they answer 97% of calls. Tracking measured 66%.

Electrician testing a kitchen circuit
Electrician testing a kitchen circuit

The play

Pull last month's call log and work out your answer rate by hour. Your weakest two hours are where to add coverage first.

This season

AC: heating tune-ups. Plumbing: winterization. Electrical: safety inspections.

From the board

What opens the door for a panel upgrade conversation?

What you get

The name stands for your trades. The club does too.

P

Playbooks

Step-by-step plays for your trade and your season, ready to hand to your office.

A

Answers

The PACE Scorecard and benchmarks that show where you stand and what to fix first.

C

Community

A message board for owners, plus live roundtables by trade.

Roundtables coming soon
E

Early access

First look at new white papers and new ProCall Field and Voice features.

The PACE Scorecard

Find your biggest leak in two minutes

Seven questions about your phones, leads, customer base and schedule. You get a score and the first three things to fix.

Your score shows up here

Most owners are surprised by at least one answer. One analysis found owners guessed they answer 97% of their calls, and tracking measured 66%.

The PACE calendar

What to run, and when

A starting point for your year. Shift the months to fit your climate.

Spring shoulder

Feb to Apr
  • Pre-season AC tune-ups from your own list
  • No-charge inspections on systems 7+ years old
  • Renew lapsed maintenance plans

Peak cooling

May to Aug
  • Add overflow coverage before the first heat wave
  • Ease off outreach as demand fills the board
  • Follow up on every replacement quote

Fall shoulder

Sep to Nov
  • Heating tune-up campaign
  • Work the summer quotes that said "not yet"
  • Fill Tuesdays and Wednesdays with no-charge visits

Peak heating

Dec to Jan
  • Freeze-event coverage plan ready
  • Priority booking for plan members
  • Review the year by list segment

Inside PACE

A playbook for your trade

Five ready-to-run plays per trade. Each one says who to call, what to offer, the words to use and what to measure.

AC and HVAC playbookTune-ups, aging systems, plan renewals, unsold estimates, surge daysPlumbing playbookWater heaters, repeat drains, home checks, lead lines, freeze prepElectrical playbookPanels, EV chargers, storm season, older homes, real estate repairs
See every playbook

Your first 30 days

What lands in your inbox

All of it arrives on its own once you join. Unsubscribe in one click from any email.

  1. Day 0
    Welcome and your Scorecard results. Your score, your three weakest areas and the plays for each, emailed to you.
  2. Day 3
    Find your true answer rate. A four-step check you can run this week.
  3. Day 7
    What your customer list is worth. The math, with your own numbers.
  4. Day 14
    Fill a slow week. How a no-charge visit fills the board.
  5. Day 30
    Your first PACE Brief. The number, the play and the season.
  6. Monthly
    The PACE Brief, written for your trade. First Tuesday of every month, with new rule changes and your Scorecard.
  7. Every 90 days
    Retake your Scorecard. See what moved since last time.
  8. When it matters
    Heads-up alerts. When a rule change for your trade is about 45 days out.

Join PACE. It's free.

Questions

Before you join

What does it cost?

Nothing.

Who is it for?

Owners, managers and office leaders at AC, plumbing and electrical companies.

Do I have to be a Service ProCall client?

No. Use whatever software and call handling you have today.

How often will you email me?

A short welcome series, then about once a month.

Can I leave?

Yes. Every email has a one-click unsubscribe link.

Best practices

Best practices for where most shops start

Missed calls

Calls ring out at lunch, after 5 and on the first hot or cold day, and most of those callers don't call back.

  1. Measure your true answer rate by hour of day, not your gut feel. Most owners guess high.
  2. Cover the gaps on purpose: lunch, the first and last hour of the day, Saturdays and the first big weather day.
  3. Set an overflow rule: after a set number of rings or calls waiting, calls roll to a second person or an outside team.
All 6 practices, and when to get help

Customers who never hear from you again

Thousands of past customers sit in your software. Their equipment ages, their plans lapse, and nobody calls them.

  1. Clean the list first: remove duplicates, fix phone numbers and mark do-not-call customers.
  2. Sort by what predicts a sale: equipment age, last visit and open repairs.
  3. Start with the warmest groups: lapsed members, recent repairs on old equipment and unsold estimates.
All 6 practices, and when to get help

No-shows and cancellations

The truck shows up and nobody is home, or the visit is cancelled the morning of.

  1. Read the booking back: date, window, address and phone number, in the homeowner's words.
  2. Tell them why the visit matters to them, not just when it is.
  3. Send a confirmation right away and a reminder the day before.
All 6 practices, and when to get help

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