AC and HVAC
Your year swings between too many calls and not enough.
What hurts
- The first heat wave or hard freeze can double or triple calls in an hour
- Shoulder months go quiet while techs and trucks stay on payroll
- Cutting hours loses good techs, and discounts teach customers to wait for a sale
- A non-branded Google lead averages about $149
What gets missed
- Systems 7 years and older that nobody calls about until they fail
- Lapsed maintenance plans drifting to a competitor
- Replacement quotes that never got a second call
- Your best time to call past customers, the mild months, going unused
What works
- Pre-season tune-ups and no-charge inspections from your own customer list
- Outreach that steps up in shoulder months and backs off at peak
- Replacement follow-up on aging systems
- Inbound overflow and shift coverage for weather surges

